Choosing Great Coffee
Log on to any coffee blog or newsgroup and you may begin to wonder, “What is with this whole coffee thing anyway? You will find that many people are as passionate about their coffee as they are about their wine and tea! At www.distinctive-décor.com it is our goal to demystify, or at least simplify, the coffee world in this short informational segment.
The truth is that volumes of books have been written on the subject of coffee and it is impossible to be thorough here, but we will do our best. Understanding the intricacies of coffee is akin to understanding the complex worlds of both wine and tea. The various names of coffees, coffee bean types, degrees of roast and a few other tidbits will be explored here.
What’s in a Name?
Choosing coffee based solely on its name is a bad idea. Names given to coffees are misleading since names may be attached to designate the region where the coffee was grown, to describe how dark it is roasted or a name may be attached arbitrarily by the roaster. Suffice to say there are thousands of names.
What Type of Bean?
When you go to your local coffee house, supermarket, online retailer or local roaster (if you should be so lucky to have a local roaster) you need to know what type of beans you are buying. There only are two types of coffee beans: robusta and arabica. Robusta beans are cheaper to produce, contain twice the caffeine of Arabica beans and generally have a harsh flavor. Robusta beans are used primarily by the instant and canned coffee producers.
Arabica beans are superior to robusta beans and can be purchased anywhere. However, you need to be aware that there are varying qualities of Arabica beans in the marketplace. It is good to know a local roaster who you can trust to give you the highest quality beans—again, if you are so lucky to have a local roaster—or you can join a coffee newsgroup to find opinions and options on where the best beans are to be found. Update: I found a local roaster in my small town and his coffee is superb!
What About Roast Strength?
This depends totally on your palate and the type of coffee you are serving.
Cinnamon Roast- The beans are roasted to a Cinnamon color, hence the name. The brew will be acidic and fruity.
Light-medium roast- usually called “Columbian” or American Roast. The beans are dry (no oil on the surface of the bean). The brew will taste slightly acidic and lively.
Medium roast- This roast is often called “breakfast,” light espresso, Viennese and is most likely used in a blend. The beans should have small droplets of oil on them.
Dark roast—Used for dark espresso and may be called “Italian Roast.” The beans are dark in color and shiny because of the beans’ oil escaping. Extra dark roast- Also called French roast, these beans are intensely deep in color and have a smoky taste. The beans are roasted thoroughly and if they taste burnt they have been roasted too much. Throw them out!
I advise you to try various roast strengths and choose what you like. Always choose the roast strength YOU like.
Storing Your Beans
Coffee is like bread in that it absolutely hates air. As soon as air contacts the surface of the bean it begins to loose its flavor and depth. Always buy your coffee whole bean and store in an air tight container or roll down the top of your bag and secure firmly with a rubber band and store in your freezer. The best storage is to keep your beans at room temperature and use within a week. If you buy in bulk be sure to separate what you will use in that week and freeze the rest in an air tight container, bag or vacuum pack it for the freezer.
Check out our full line of La Pavoni espresso makers and coffee grinders imported from Italy. Also, check out our airtight canisters, coffee scoops, coffee tampers, and frothing pitchers.